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Video Marketing - Meet the future already present

发布时间: 2009-04-13 17:38 | 作者: sum
And ‘marketing is likely to go online more fun we are. Have you ever dreamed of running a commercial or video and have it show the world? Now, any marketer can have this possibility with a probable large economic return without spending too much, indeed almost anything.

Video Marketing is becoming a much stronger since Google bought youtube. A few months you can use the video in Adwords campaigns. Moreover, the youtube videos and Google Video are often the protagonists in the SERP of Google.

I want to make you an example. Not long ago I was looking for reviews on the HTC PDAs to decide what to buy.

I happened by chance, through research “Review HTC TyTN ‘on Google.com to this wonderful video done by a marketer Mobility Today (information portal and shop for phones and accessories in America). This is a clear example of Video Marketing has certainly led to this web marketer a lot ‘of orders.

The video was shot with a simple digital video camera, free of charge and without requiring great knowledge of video shooting.
The beauty of 102 thousand users have already viewed this video. I am curious to know the percentage of conversion in action. But I am almost sure that it is good, given that this company invests regularly in Video Marketing.

As can be exploited Video Marketing to be successful?

The video should be used in marketing to publicize its activities. For example, in case of Mobility Today, videos have been posted in Youtube, which in turn ended up in the first pages of Google SERP. The guy doing the review of the handheld is wearing a shirt with the logo of Mobility Today and in the end and beginning of the movie appears the name of the portal with the Web address in this way the user, a fine movie, it is likely going on the site to see the prices of the product before purchasing it.

Through video, you can create reviews of products or services or provide different information related to the service or product you offer.

There are four things to keep in mind in Video Marketing:

1. It ‘important that the name of the site, or better yet the URL of the site you want to promote is always present during the video. Better if the whole video at the bottom right.

2. Videos must be short and not bore. The user should be encouraged to visit your site and not to escape.

3. At the end of the clip it is important to have a sentence call-to-action. Remember that your goal is to convert the user into a customer.

4. Use the keyword in the title of the video and description. This is crucial to winning the SERP with the right keywords.

Once you’ve created your video in all publish video network available to all first Youtube and Google Video. Here is a list of video sharing networks:

Youtube www.youtube.com
MySpace Video www.vids.myspace.com
Yahoo! Video www.video.yahoo.com
Google Video www.video.google.com
AOL Video www.video.aol.com
iFilm www.ifilm.com
Grouper www.grouper.com
DailyMotion www.dailymotion.com
MetaCafe www.metacafe.com
Vimeo www.vimeo.com
Sharkle www.sharkle.com
vSocial.com www.vsocial.com
Netscape Video www.netscape.com/

These networks are almost all SEO Friendly, except Grouper and MySpace video.

Use title and description for each publication.

So what are you waiting for? Armed with digital camera and all under to create their videos e……Broadcast Yourself!

关键字: SEO, Video Marketing | 分类: Google动态 | 评论数: 0 | 阅读全文
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