In such difficult times, direct marketing has become more and more enterprises want to rely on a force, but the traditional direct marketing is still difficult to fully achieve the aspirations of companies. Because of restrictions on marketing tools and marketing opportunity of the blind, the traditional direct marketing efficiency has been greatly restricted. Such constraints, until the emergence of search engines can be fundamentally changed.

“The commercial nature of search engines is that ‘purification of attention’,” Industry experts point out that because no one would search for a do not care about their own things, in his completion of the search, the search engine is also very accurate to lock him the truest desire. Through the search engine, consumer demand in the main, the three dimensions of place and time to achieve the perfect combination and apparent.

The age of the Internet based on changes in consumer behavior, the Japanese advertising company Dentsu proposed a new model of consumer behavior: consumer behavior has changed from traditional AIDMA (Attention Attention - Interest interest - Desire Desire - Memory Memory - Action Action ) mode, into the market based on the characteristics of the Internet Age AISAS (Attention Attention - Interest interested - Search Search - Action Action - Share share) mode. Indeed, the search engine is changing people’s lives, people buy products, the selection of services, procurement of equipment, will search in the search engine-related information. A survey showed that, B2B business will be 83% of buyers search for information through the collection, 68% of Internet users in China through the search engine to obtain information. Making purchase decisions before the Internet search has become more and more an act of consumer habits, as well as every search they have expressed consumer demand, if the enterprises can take advantage of these demand a timely manner, can be converted to their own sales opportunities.